6 Linkedin Company Page Best Practices


January 14, 2015

As a business-focused social media site, whether you are looking for a job or lead generation, Linkedin can help you create, cultivate, and sustain business relationships. Check out the infographic below illustrating 14 amazing Linkedin Stats.

Click here or on the image to view the larger infographic

More and more, LinkedIn, like Twitter and Facebook, is being used in integrated marketing plans.  It is also included in social media strategies being developed by many companies. 

In this blog post, I will focus on the 

top  6 Linkedin Company Page Best Practices to get the most out of it and generate more leads from LinkedIn.

Best Practices for your LinkedIn Company Page

1- Establish your presence

Design your page, and enlist your products & services. It is always a good idea to design multiple configurations of your Products & Services page based on one or two of the following criteria: members’ geography, company size, seniority, job function, or industry.

Go beyond products
You can link to just about anything from your Products & Services page. Direct members to your latest and greatest white papers, case studies, how-to content, infographics, etc.

If your company has a YouTube channel, embed product demos or customer testimonial videos that tell a compelling narrative about the value you offer.

2- Optimize your page for both humans and search engines

Use rich, descriptive language that helps readers understand your vision, purpose, and the value you offer.

Company Pages are very SEO-friendly. Google shows previews of up to 156 characters of your page text, so be sure your description leads with powerful, keyword-rich sentences.

3- Attract followers

Engage your colleagues; encourage employees to add your company to their personal profiles.

Announce your Company Page to customers, and partners,  add a “Follow” button to your website, including LinkedIn company page URL on printed materials such as business cards using QR codes

👉 Related post: How to Use LinkedIn to Sell More

4- Engage followers

Link to great content, LinkedIn U.S. survey-based follower report, January 2012 shows that company updates containing links can have up to 45 percent higher follower engagement than updates without links.

Be helpful and friendly, not too sales-y, post at least once per weekday, pick a proper time to post to ensure the highest engagement, usually from the morning till noon.

5- Amplify your brand

Use the recommend button on your website and your Linkedin company products and services page. Using the Recommend button on your website lets visitors recommend your company’s products or services on LinkedIn with one click, site visitors to all their first-degree LinkedIn connections.

Empower site visitors with LinkedIn accounts to share your content with their networks. Using the Share plugin turns every visitor into a potential promoter for your brand.

6- Analyze and refine

Use a LinkedIn analytics tool to measure engagement ratio, amplification ratio, measure lead generation, and track conversion reports. refine your strategy and repeat

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My name is Izzy and I am a co-founder of CRM Toolbox, an award-winning HubSpot Solutions Partner. I lead our team of consultants who provide professional guidance to help businesses implement the HubSpot CRM platform migrate, integrate their tech stack to HubSpot to create a seamless environment for sales reps to use. There is nothing I love more than solving the challenges that come up when someone wants to migrate an old system or integrate their tech stack with HubSpot - it's like a puzzle!

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