Inbound Marketing can work miracles if you apply your strategy thoughtfully and consistently. It is not only about blogging, call to action, emails, landing pages, or the software you are using. It is more about how you optimize the effectiveness of your inbound efforts.
Remember the term Content Marketing? Inbound Marketing is the more modern approach to enhance results from what used to be called Content Marketing. The main objective is to find leads.
Here is a list of 7 must-dos for successful Inbound Marketing.
The rule of thumb and working with our clients has shown us that the more you blog, the more visitors you push to your website. So rule #1, make sure you create enough content to be published month to month, stemmed from your content marketing strategy.
Selectively think about the topics your users will be interested in reading. Then, prepare it, schedule it, and publish it. How often you publish a blog depends on your industry, your budget, and your goals.
Original content over time will increase lead generation. The best type of content to be blogging is information that is educational within your industry. The psychology of the user today has changed. It is no longer about clicking on ads that interrupt them while searching. Instead, users today have an idea of what they are looking for and will search for organic content to educate them about that specific industry or product.
They don't want to be bombarded with ads anymore. Instead, they want high-quality, informative information that will help them decide on making a purchase. This educational content can be text, video, infographic, memes, presentations, ebooks, and more.
The sky is the limit with what you can create, so get creative. Break the rules. Think out of the box.
Times have changed, and things are becoming very dynamic. The same has to apply to your website. Prepare at least 1 update for your site every month.
It can be a new channel, an upgrade or enhancement to a feature, or an alteration in the look and feel for seasonality. Start the year with a list of updates, enhancements, or changes planned for every month. Once you have your list created, move on and prioritize the list monthly.
Agree with your team which items on the list are the most important, and visualize the effect on traffic and leads. Then make your decision which to implement when. Do this monthly, and I guarantee you after 1 quarter that you will be super impressed with the increase in traffic and leads when analyzing your site statistics.
It has been stated that 2015 is going to be the year of video. This task has been easy for you with the different applications and tools that create video content available on the market. Most, if not all, of the social media platforms, now support video streaming of various lengths. Users love to watch the video because it is visual, interactive, and can be short.
So while preparing your content month by month, make sure you start using videos and use them almost everywhere. The videos you create can be used on your website, blog, email marketing campaigns, landing pages, and social media channels.
With Inbound Marketing, one of my favorite aspects is the opportunity to create smart content. Smart content, I hear you say - yes, smart content. What is smart content? Smart content is remarkable content created for your website visitors and is displayed to match each visitor's persona and the stage they are in in the buyer journey.
This will allow you to provide prospects with the right content at the right time. This gives them a feeling of safety, which is a key requirement to convert them from leads to customers. Smart content can also be customized per device and country, which means that you can create different content, for different users, on different devices, in different countries, in different languages. Sounds intense, but trust me - that is the best way to spoon-feed your prospects. So please provide them with the information you want to read in thefts to aid them in the deacon's process to make a purchase.
To take Inbound Marketing to the next level, it is best to look into the nitty-gritty details. First, review and analyze your website traffic, keeping an eye on where your prospects spend their time on your website. What posts are they reading? Which pages are they exiting the site from? Which links are they clicking on? How much time are they spending on your website? What posts have they shared? This business intelligence allows you to customize the pages that are getting the most traffic and improve their potential to turn visitors into leads, and also allowed you to rid yourself of the pages that have little or no effect on your visitors.
With optimization, adjustments come enhancements. These enhancements can increase your website visitors, which will result in improved leads generated. Going back and fine-tuning and adjusting your posts and your website is what will differentiate you from your competition. The more you adjust your optimization, the better your traffic, leads, and sales results.
Applying these 7 elements to your Inbound Marketing strategy will excel your business online, allowing you to do better business online. In addition, you will save money, increase visibility and get to know your consumers better. Not only that, you will become a trendsetter in your industry where you lead the way, and your competition follows. If you would like a free assessment on best practices for your Inbound Marketing strategy, please book below.
Ranya is a serial entrepreneur with over 8 years of experience working on the HubSpot CRM. She loves pushing her sleeves up , and getting s*** done. When she is not running her HubSpot partner agency, you can find her upside down on her yoga mat.
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