Why hustle?


October 26, 2016

Disruption in business is real and here to stay.  The status quo now is to disrupt or be disrupted, so to stay in the game as marketers we need to constantly be on the look out for new innovative lead generation tactics and channels.

Neil Patel is an entrepreneur and co-founder of Crazy Egg and KissmetricsHe was recognized as:

  • A top influencer on the web by the Wall Street Journal.
  • One of the top 10 marketers by Forbes.
  • The creator of one of the 100 most brilliant companies by Entrepreneur Magazine.
  • A top 100 entrepreneur under the age of 30 by President Barack Obama.

Neil just released his new book Hustle

In the book Hustle - The Power to Charge Your Life with Money, Meaning, and Momentum Patel teamed along with entrepreneurs and consultants Patrick Vlaskovits and Jonas Koffler. They are sharing thier stories and insights on how to look at work and life based on discovering prospects one enjoys and the people and opportunities that support talents, growth, income, and happiness.

Do the Hustle!

“In a world of boundless abundance, the only thing standing between us and fulfillment of our dreams is self-imposed friction, a poison that saps our willingness to step out of what feels comfortable."

But what is hustle?

Defined as “decisive movement toward a goal, however indirect, by which the motion itself manufactures luck, surfaces hidden opportunities, and charges our lives with more money, meaning, and momentum.”

“Money without meaning creates a vacuum inside that cannot be sated, no matter how much money we make (…) when you have momentum, you are unstoppable. It’s that spring in your step, that confidence to not ask permission but simply get things done on your terms.”

Hustle is how people use idiosyncrasies to find their unique means and their own personal successes. “Discovering our own way, not blindly aping the success of others, is the truest way forward.”

The book is structured in three parts: Heart, Head and Habits.

  • Hustle in Your Heart: “Do something that moves you. This imbues you with energy, enthusiasm, and excitement. Don't worry about so-called passion, just set the wheels of possibility in motion.”
  • Hustle in Your Head: “Keep your head up and your eyes open. Embrace risk and look for hidden opportunity and ways to manufacture luck. A little luck goes a long way.”
  • Hustle in Your Habits:” Seal the deal and make it real. Turn an opportunity into a value exchange. Concrete transactions generate growth, upside optionality, and proof.”

The Hustle Generation

What caught us the most about Patel’s philosophy is not just his influencer status in web marketing services, but his story of resilience. He’s not a conventional entrepreneur, but a part of a new generation of self-made consultants and decisionmakers.

We are confident his lessons for small companies to look for dynamism and innovate will generate traction in Latin America.The English-born son of a schoolteacher who moved to California, worked as a restroom attendant and vacuum salesman before going into an online marketing firm - not without a bump in the road, as he got ripped off by his start-up  collaborators, before bouncing back as a consultant for Fortune 500 companies and teaching about Internet Marketing at Quicksprout.com 

We’re all “a work in progress” laying out skills, talents, luck, attitude and resources. He began small, as he “hatched multibillion-dollar ventures on the backs of napkins.”  

On the other hand, we learned that understanding our potential can help us solve the problem of moving from what we are and to what we become. 

How do you “hustle” your way to success?

Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum

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My name is Izzy and I am a co-founder of CRM Toolbox, an award-winning HubSpot Solutions Partner. I lead our team of consultants who provide professional guidance to help businesses implement the HubSpot CRM platform migrate, integrate their tech stack to HubSpot to create a seamless environment for sales reps to use. There is nothing I love more than solving the challenges that come up when someone wants to migrate an old system or integrate their tech stack with HubSpot - it's like a puzzle!

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