How To Use Video In Email Marketing

Ranya Barakat

July 02, 2015
1 MIN READ

Videos are everywhere nowadays. You can be surfing Facebook and find that over half of your newsfeed are videos. Instagram videos are increasing, and top it all off is the launch of live video feeds on Twitter with Meerkat. Now the question is, are you using videos as part of your content marketing strategy, or your blog content marketing, or within your email marketing strategy and tactics? If no, then guess what it is time to start doing. Why you may ask?
Periscope users shared their live streams on Twitter 1.5 million times through May 22 (1,510,709, to be exact) since the app became popular in March, according to Nuvi. The social analytics company has now also revealed that Periscope competitor Meerkat's live stream URLs were shared on Twitter 1,521,424 times. 

Also, more than 80% of senior executives watch more videos than they did a year ago and three-quarters of executives are watching work-related videos every week! And given the choice, 59% of executives would rather watch a video than read an article.

While doing research about how to use video in email marketing and the astounding benefits of video content,  I came across this brilliant infographic that I want to share with you, clearly showing the steps on how to use video in email marketing. I hope you find it as helpful as I did.

 

Learn how to utilize every tool inside of your HubSpot.

Prepare your teams to take ownership of HubSpot and make the most out of your investment.
Start your onboarding
Ranya Barakat

Ranya is a serial entrepreneur with over 8 years of experience working on the HubSpot CRM. She loves pushing her sleeves up , and getting s*** done. When she is not running her HubSpot partner agency, you can find her upside down on her yoga mat.

Subscribe to our blog

The best information about inbound marketing, sales, guides and migrations.

Related Reads

Why is content useful to develop your digital branding

To develop a strong corporate or personal brand, we need to learn to manage our online reputation. At a day and age where social media and ...

June 15, 2021
Why videos are a great tool for content marketing strategy

Thanks to the Inbound marketing methodology, we know the power that blogs have in the conversion process, to turn visitors into leads. The ...

June 15, 2021
Why Use Content Clusters

If you think your content strategy has what it takes to capture more leads, then think again. You’re probably applying the wrong ...

November 06, 2017
Paid ads vs organic traffic

What can one say that hasn’t been already saying in the good ol’ paid ads vs. organic traffic debate?

October 25, 2017