Inbound Marketing Statistics You Need To Know


February 18, 2015

Inbound marketing is the methodology of promoting your business through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract visitors to your website, engage and convert those visitors into leads, nurture leads to convert them to customers and delight your customers to become promoters for your business.
In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, telemarketing, and traditional advertising are considered "outbound marketing." The idea of inbound marketing is that people value personalized, relevant and targeted, content – not interruptive messages.

Data is the sword of the 21st century, those who wield it well, the Samurai. Jonathan Rosenberg (former Google Inc. Senior Vice President)

There are lots of statistics to prove the effectiveness of inbound marketing. Here are a few of my favorites stats to get you inspired and will help you in setting your digital marketing strategy:

1) B2B buyers are 57%-70% through their buying research before first contacting the seller. (Corporate Executive Board) Tweet this

2) 94% of the links search users click on are organic, not paid. (eConsultancy) Tweet this

3) 68% of all organic clicks go to the top three search results. (eConsultancy) Tweet this

4) 75% of search engine users never scroll past the first page of search results. ( Tweet this

5) Websites with 51 to 100 pages generate 48% more traffic than websites with 1 to 50 pages. (HubSpot) Tweet this

6) B2B companies that blog only 1-2x/month generate 70% more leads than those who don’t blog. (HubSpot) Tweet this

7) Companies that increase blogging from 3-5x/month to 6-8x/month almost double their leads. (HubSpot) Tweet this

8) An average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50. (HubSpot) Tweet this

9) Companies with 51-100 Twitter followers generate 106% more traffic than those with 25 or fewer. (HubSpot) Tweet this
10) 87% of B2B marketers use social media in some form. (Content Marketing Institute/MarketingProfs) Tweet this

11) Social media has a 100% higher lead-to-close rate than outbound marketing. (HubSpot) Tweet this

12) Companies see a 55% increase in leads from increasing landing pages from 10 to 15. (HubSpot) Tweet this

13) Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (The Annuitas Group) Tweet this

14) Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. (Forrester Research) Tweet this

15) Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group) Tweet this

16) Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (DemandGen Report) Tweet this

17) 95% of qualified prospects on your website are there to research and are not yet ready to talk with a sales rep, but as many as 70% will eventually buy from you or one of your competitors. (Brian Carroll) Tweet this

18) 50% of leads are qualified but not yet ready to buy. (Gleanster Research) Tweet this

19) The average email list deteriorates 25% per year. (HubSpot) Tweet this

20) 65% prefer emails that contain mostly images vs. 35% who prefer mostly text. (HubSpot) Tweet this

21) SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Search Engine Journal) Tweet this

22) 50% of all mobile searches are conducted to find local results, and 61% of those searches result in a purchase. (Search Engine Watch) Tweet this

23) On average, we conduct 12 billion searches per month on the web in the United States. (Comscore, July 2014) Tweet this

24) 84% of inbound marketers - compared to only 9% of outbound marketers - cite organic sources (blogging, SEO, social media) as rising in importance. (HubSpot State of Inbound, 2014) Tweet this

25) Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (HubSpot State of Inbound, 2014)  Tweet this

26) B2B companies place a higher value on educational formats like blogging and webinars. In contrast, consumer businesses are slightly more willing to experiment with advanced digital formats like interactive content and online tools. Infographics were also preferred. Tweet this

27) Links placed just before the halfway point (in characters) of tweets tended to have higher clickthrough rates than links placed elsewhere. (HubSpot) Tweet this

28) 48% of marketers build a new landing page for each marketing campaign. (MarketingSherpa) Tweet this

29) 71% of B2B marketers use content marketing to generate leads. (MarketingProfs) Tweet this

30) 84% of companies that have a CRM have a lead scoring process in place to determine the quality of leads. (Direct Marketing News) Tweet this

I’d love to hear your thoughts about these statistics and know what inbound marketing statistics would you add to this list? 

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My name is Izzy and I am a co-founder of CRM Toolbox, an award-winning HubSpot Solutions Partner. I lead our team of consultants who provide professional guidance to help businesses implement the HubSpot CRM platform migrate, integrate their tech stack to HubSpot to create a seamless environment for sales reps to use. There is nothing I love more than solving the challenges that come up when someone wants to migrate an old system or integrate their tech stack with HubSpot - it's like a puzzle!

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