Inbound Marketing Statistics Your Boss Cares About

Ranya Barakat

March 10, 2015

To begin with, realize that you are not alone; most companies that went through the transition from Outbound Marketing techniques to Inbound Marketing techniques experienced the obstacle.

It is normal. Change is not easy, and many people are resistant to change. It’s human nature. Many people fall under the mindset of, well, if it is working, why do I need to change? The response to a suggestion made to shift to Inbound Marketing is almost always responded to with these particular questions.

“What’s the return on investment? Will this increase our profit margin? Market share?”

To answer these questions and convince your boss that Inbound is the correct path to take, talk numbers. Always. Your boss cares about numbers. Numbers, numbers, and more numbers.

With this in mind, I have researched inbound marketing statistics your boss cares about from the pioneers in the Inbound Marketing industry that numerically illustrate how and why Inbound Marketing works.

Take the time to read through the statistics, think about them, and then calculate the numbers related to your company based upon the percentages. Then, please put them in a presentation or infographic, and go ahead and wow your boss.

So here we go…

Budget Related Statistics

  • Inbound marketing costs 62% less per lead than traditional outbound marketing. (HubSpot) Tweet This Stat
  • Content marketing produces 3 times more leads per dollar. (Kapost) Tweet This Stat
  • Using Inbound tactics saves an average of 13% in overall cost per lead. (State of Inbound Marketing) Tweet This Stat
  • 41% of marketers say that savings from digital marketing are reinvested. (Gartner) Tweet This Stat

Some statistics related to ROI:

  • B2B marketers cite web traffic (63%), and sales lead quality (54%) as their top content marketing metrics. (CMI)  Tweet This Stat
  • Email marketing has a 2x higher ROI than cold calling, networking, or trade shows. (Custom Content Council) Tweet This Stat
  • Inbound marketing-dominated organizations experience a cost per lead 61% lower than outbound marketing-dominated organizations. (Hubspot). Tweet This Stat
  • 82% of marketers whom blog see positive ROI for their inbound marketing. (State of Inbound Marketing) Tweet This Stat

Statistics on how Inbound affects SEO:

  • Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders than followers (19.7% vs. 2.5%). (Kapost) Tweet This Stat
  • Companies that blog have 97% more inbound links. (Hubspot) Tweet This Stat
  • Blogs give websites on average 434% more indexed pages and 97% more indexed links. (Content+) Tweet This Stat
  • Content creation ranked as the single most effective SEO tactic by 53%. (Marketing Sherpa) Tweet This Stat

On Lead Generation:

  • Inbound marketers double the average site conversion rate, from 6% to 12% total. (HubSpot) Tweet This Stat
  • Per dollar, content marketing produces 3 times more leads. (Kapost) Tweet This Stat
  • 67% of B2C companies and 41% of B2B companies have acquired a customer through Facebook. (HubSpot) Tweet This Stat
  • Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group) Tweet This Stat
  • 34% of all leads generated by marketers in 2013 come from inbound marketing sources. (Hubspot) Tweet This Stat

What Consumer Think:

  • 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement. (CMI) Tweet This Stat
  • 82% of prospects say content targeted to their industry is more valuable. (Marketo) Tweet This Stat
  • 61% of consumers say they feel better about and are more likely to buy from a company that delivers custom content. (Custom Content Council) Tweet This Stat

Eyes on Competition:

  • Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound marketing. (State of Inbound Marketing) Tweet This Stat
  • Companies that blog generate 126% more leads than those that don’t. (Hubspot) Tweet This Stat
  • Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate. (Hubspot) Tweet This Stat
  • B2C companies that blog generate 88% more leads per month than those that do not. (Hubspot) Tweet This Stat

Now that you have given your boss the facts, the numbers, their mind is bound to be open to further discussion. At this point, propose a win-win solution where you are not forcing too much change to happen at once while maintaining your thoughts that Inbound is where you want to be.

Suggest to your boss that you run a trial Inbound Marketing Campaign. Sounds fair, and there should be no reason for your boss to reject the idea. Define a time period and a campaign that you would like to explore with some Inbound techniques.

Plan your campaign effectively, thinking about how to get the most impact out of it. Then, once you have started to implement the trial Inbound campaign, make sure you track the results in full detail to share the results with your boss.

If you manage to get your boss to visualize the value of inbound marketing, you will succeed. But, for many people, I included, seeing is believing.

It is much easier to grasp a concept and see the benefits and results once you have seen experienced the concept in action. Go for it!

If you are convinced with this methodology on convincing your boss that Inbound Marketing is the correct way forward, give it a shot, and let me know how it goes.

I would love to hear your feedback, comments, concerns, obstacles, and achievements. 

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Ranya Barakat

Ranya is a serial entrepreneur with over 8 years of experience working on the HubSpot CRM. She loves pushing her sleeves up , and getting s*** done. When she is not running her HubSpot partner agency, you can find her upside down on her yoga mat.

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