According to eMarketer, the number of people reading blogs in the United States alone is 140 million. Furthermore, according to Technorati, 31.1% of consumers said that reading authoritative blogs influences their purchase decisions.
HubSpot reported in the State of Inbound 2014 that marketers who blog are 13x more likely to drive positive ROI.
With statistics like this, it is clear that having a blog for your business will result in increased traffic to your website, the generation of more leads for your business, improved brand image, and higher search engine ranking.
According to Conductor, Organic Search Is Actually Responsible for 64% of Your Web Traffic. Failing to optimize blog posts for SEO means you will miss out on top search engine ranking and organic traffic opportunities.
You can increase the value of your blog post and reach the largest audience possible by implementing these simple steps to make your blogs more search engine friendly to improve your ranking and attract more visitors.
Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase.
Use tools like WordStream's Free Keyword Tool or Goole Adwords Keyword Planner to search for keywords and their variations.
Once you have identified the keywords you want to use, write your blog post around these keywords.
Your blog post title will appear in search engine results, links, and social media sites. This is why it is important to spend some time working on your title. You need to consider the following points:
Make sure to keep the title of your blog post under 60 characters.
Your meta description doesn’t impact your Search Result Rank. However, the meta description of your blog impacts the click-through rates, which means that well-crafted meta descriptions can result in more clicks, which means more visits to your website.
The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it.
Whenever you share a page on social networks like Facebook, or LinkedIn, each site will pull either the meta description or the first sentence or two of the post to show in the share.
When you write your meta description, write it in a conversational (not spammy) manner, and be sure to include your keywords. In short, think about what would attract your target reader to your blog post. Try to keep your meta description to between 150 and 160 words.
Blog post heading tells the visitor what the post's content is about. When including your keywords in the heading provides an SEO benefit as well.
However, it is considered unethical and may result in getting your website banned from major search engines if you jam packs a heading with multiple occurrences of your target keywords. Therefore, it is important not just to use a keyword phrase in your title but use additional content around the keyword.
Once your site is in order and you’ve got an idea of your keywords, you’re ready to create the astounding content that improves your SEO by bringing you social shares and quality inbound links.
Make your content easy to digest. People spend an average of 10-20 seconds on a page. That average only gets longer if you can successfully capture their attention, and even there, you’re looking at only having a quarter of your content ingested. Thus: keep your layout simple by using white space to your advantage and using the large, easy-to-read font. Also, according to 3M, visuals are processed 60,000X faster in the brain than text; it's not strange that articles with images get 94% more views (Source: Optimind).
Major Search engines such as Google and Yahoo use the keywords in the body of your post in their ranking algorithm. However, don’t go overboard with using your keywords in the body of your content because too many occurrences of your keywords can be viewed as keyword stuffing which can result in banning your website from search engine listing.
Search engines will scan your site and read the image's "alt text." Image's alt text is used in the search engine ranking algorithm to determine your website search rank. Therefore, whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword-rich description of the photo.
Google has revealed that it is best to use three to five words in the slug of your permalink. Additional words will be weighed less and could even appear spammy. So keep your permalinks short and be sure to place important keywords first.
Here’s an easy tip you can follow when crafting your new permalinks: use hyphens (-) to separate words (e.g., URL-permalink-SEO-best-practices), not underscores ( _ ). Unfortunately, Google treats hyphens as spaces between words while assigning additional parts of words, throwing the search engine off.
The more links directed to your site, the higher your rank in search results. This depends on how you acquired each link and the popularity of the topic.
When you mention another blogger or article in your blog post, include a link to your referencing information. Not only is it good blogging etiquette, but you may also get lucky and receive a link back. Quality links are a valuable commodity for any site looking to rank higher in search engine results pages.
Including RSS and other feed subscription buttons and email subscription forms offers website visitors the ability to subscribe to your blog updates and receive instant notifications of your latest post without the need to check your website for new content constantly. This is a great way to convert occasional visitors into loyal readers.
Sharing your blog posts on social media platforms like Twitter, Facebook can help your content gain significant exposure.
Recently Twitter has struck a deal with Google. to make its 140-character updates more searchable online. Once google starts indexing Twitter updates, that will have an impact on your search result ranking.
Make sure that your social media profile sharing are:
The final word of advice is to test these different tactics, keywords and constantly refine your tactics for higher exposure and engagement rates.
I’m getting great results by using these tactics and would love to hear your comments. What do you think? What are ways that you optimize your blog content?
My name is Izzy and I am a co-founder of CRM Toolbox, an award-winning HubSpot Solutions Partner. I lead our team of consultants who provide professional guidance to help businesses implement the HubSpot CRM platform migrate, integrate their tech stack to HubSpot to create a seamless environment for sales reps to use. There is nothing I love more than solving the challenges that come up when someone wants to migrate an old system or integrate their tech stack with HubSpot - it's like a puzzle!
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