Why buyer personas are important for your content strategy


June 24, 2015

As a business owner or a marketer, we are all trying to sell something - be it a product or a service. What this means is that there are millions and millions of products or services being promoted online.

So what exactly is the best way to approach sales of a product or a service? The way I am comfortable doing it with my clients is by first defining the buyer persona. Whom are you selling to?

Can you identify your buyer persona? Once this is clear, setting your content marketing strategy becomes an accurate, clear task. This means that creating buyer personas is always your first step to a successful sales path.

What are buyer personas?

According to Hubspot, "A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better."

This morning I came across this infographic created by the great folks over at CJC Marketing about the importance of buyer personas in content marketing. I felt that it beautifully illustrates the importance of buyer personas in content marketing, breaking down all the elements clearly and simply. Therefore, I am sharing this with you all. I hope you find it helpful. 

You might also find these blogs helpful:

How well do you know your customer?

How To Use LinkedIn To Create Buyer Personas

What are Buyer Personas, and how to build them?


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My name is Izzy and I am a co-founder of CRM Toolbox, an award-winning HubSpot Solutions Partner. I lead our team of consultants who provide professional guidance to help businesses implement the HubSpot CRM platform migrate, integrate their tech stack to HubSpot to create a seamless environment for sales reps to use. There is nothing I love more than solving the challenges that come up when someone wants to migrate an old system or integrate their tech stack with HubSpot - it's like a puzzle!

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