What is Smarketing? and why do you need it?

Ranya Barakat

December 18, 2014

Smarketing is a term coined by the founders of HubSpot used to describe the new shift in sales and marketing. Marketing was considered arts and crafts until the last five years, and Sales was considered the company's lifeblood. Not anymore. Today. Conversion rate is a metric related to this.

Smarketing is an aligned relationship between Sales and Marketing teams = Smarketing. The objective of smarketing is to ensure that the teams have the same vision and cooperate to maximize their efforts. So how do you make this work? Here are a few tips:

  • Align Sales and Marketing efforts around the same revenue goals, and you will be creating cohesion around a common cause.
  • Sign an SLA between your sales and marketing team.
  • Apply a closed-loop reporting policy, i.e., the sales team tells the marketing teams which leads got closed out of all the leads they generated, and thus the marketing team focuses on generating more such leads.
  • Encourage weekly between the Sales and Marketing teams to openly communicate progress, obstacles, feedback, and innovation. 

It may sound a little strange as it seems; what has been proven, though, is that to increase lead generation, conversion rate, and revenue for your company, a key success factor is introducing Smarketing into your company. 

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Ranya Barakat

Ranya is a serial entrepreneur with over 8 years of experience working on the HubSpot CRM. She loves pushing her sleeves up , and getting s*** done. When she is not running her HubSpot partner agency, you can find her upside down on her yoga mat.

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