HubSpot Salesforce integration pros & cons.

24 June, 2021

The HubSpot-Salesforce integration allows you to seamlessly pass data between HubSpot and Salesforce and maintain consistency between your marketing and sales teams.

In this post, we've pulled all of these and their answers or solutions into one place. So if you're rolling out a HubSpot Salesforce integration now or shortly, read this first.

Pros

  • Getting started with the HubSpot-Salesforce integration is easy and requires no technical work.
  • Bi-directional sync, changes in one system are automatically synced to the other.
  • You can choose which records sync from HubSpot to Salesforce and automatically send lead intelligence data such as email opens, form submissions, website activity, and more to your sales team.
  • Send lead scores from HubSpot to Salesforce to help your sales team prioritize their outreach and save time.
  • Use details from Salesforce contacts or accounts to personalize marketing emails, segment your database, or send emails on behalf of a lead's assigned sales rep.
  • You'll never have to manually export a list from Salesforce to kick off a campaign or import the response from a campaign back into Salesforce.
  • When your sales team closes new customers, Salesforce will send revenue data from closed-won deals to HubSpot so you can attribute revenue to marketing campaigns.

Cons

1. Can't sync email

It is impossible to sync emails sent and logged in Salesforce to HubSpot and have them appear as timeline events.

2. Can't sync attachment

File attachments associated with Salesforce opportunities will not sync to HubSpot as attachments to Deals using the native integrations. Therefore, you need to consider a one-time migration for attachments via API or third-party tools if you migrate from Salesforce. Or build a custom integration if you want to keep using Salesforce and sync this data with HubSpot.

3. Can't sync line items

Product information for an opportunity in Salesforce integration does not sync back to HubSpot as Deal line items. Currently, opportunities/deals are passed from Salesforce into HubSpot only with the total amount of the deal.

4. Can't sync Salesforce cases

The native HubSpot-Salesforce integration does not support syncing of Salesforce cases with HubSpot tickets. To do this, you will need to build a custom integration using both HubSpot and Salesforce APIs or consider one of the IPaaS platforms that can support this.

HubSpot and Salesforce are two of the most powerful platforms in the market. And, when you integrate them, they become even more powerful. However, there's a lot to consider before jumping into an integration like this one - both good and bad. 

I hope this post will help you make informed decisions about whether or not it makes sense for you to go ahead with HubSpot-Salesforce native integration or build a custom integration.

If you have any additional thoughts on what we've shared here or would like some guidance from our team as well, please don't hesitate to reach out. We're always happy to help.

Ranya Barakat

Ranya Barakat

Ranya is an entrepreneur with over a decade experience in pulling up her sleeves and getting S*** done. She is specialized in inbound marketing and inbound sales.

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