Some business owners and entrepreneurs believe that building a website and once it is up and running will work for them. But, the reality is that It doesn’t work that way anymore. Nowadays days you need to update your content constantly.
Major search engines like google and yahoo are constantly updating their search ranking algorithm. Therefore, a major factor in determining how your website will rank in search queries related to your business is how much fresh, new, unique content you have on your website.
This means that you need to regularly create new, creative content and make it as fresh and original as possible for search engines to reward you with a high ranking.
Here is some statistic that shows why you should be regularly creating content to succeed in digital marketing:
Since you will be creating content for people to consume, note that people have different preferences, habits, and tastes, no matter how well you have defined your buyer personas.
You will find that within a group of people that fit one specific buyer persona, they have different preferences on the method they consume content.
This is why it is important to create content of many different types to cater to as many people as possible to stimulate your prospects and generate more leads.
Here is a list of different content types that can be used in your Digital Marketing strategy:
Animated GIFs are short clips of images that play on a loop. They offer the ability to show the action happening, allowing marketers to tell a better story and grab user attention.
Animated GIFs can be used on Twitter, Google+, Facebook, email campaigns, and of course, your website, and can be easily created; check out the following GIF links for more information:
A meme is a popular Internet trend that pairs an image with a clever phrase to create a relatable or funny situation.
An Internet meme is an image paired with a catchphrase that spreads, often as mimicry, from person to person via the Internet. When marketers attach brand messages to already-trending memes, it helps audiences remember and relate to the brand—the results: more engagement and higher reach.
Marketers worldwide have embraced Internet memes as a form of viral marketing to create marketing "buzz" for their product or service.
Internet memes are cost-effective to produce. Here is a list of free websites that you can use to generate your own memes
An infographic is a visual interpretation of your message. It combines graphs, data, and pictures in an easy format to consume and share.
Infographics have huge viral potential as they are easy to share on social networks, and they simplify consuming and understanding complex data and statistics.
Infographics, when properly designed and executed, will be shared by visitors. They will generate more leads for your business as they attract SEO linkbacks, and influential social media users or companies will link to your infographic from their websites and blogs.
A successful infographic should tell a timely story and be backed up with reliable data and statistics. Here are some of the tools that can help you create your next infographic:
In 2021, Video consumes 82% of all internet traffic. (Source: Cisco)
Video is the future of content marketing. Many studies show that more than half of companies are already making use of the medium. Furthermore, 64% of marketers expect video to dominate their strategies shortly (Source: Nielsen).
For your video to go viral, you need to be creative, not only with the videos themselves but in the campaign strategy you build around them.
Here is an example of Google’s year in search viral video that had over 36 million views:
Twitter embedded tweets allow you to add more social and interactive content to your sites. In addition, embedded tweets allow you to post tweets to your website so that you can share your activity with a larger audience.
The benefit of embedded tweets is that it’s interactive. Anyone viewing a site or blog can retweet, reply, or favorite the tweet or engage with the conversation. They can also choose to follow the tweet author, and with tweets that contain a picture or a video, the media will also be displayed.
Here is what an embedded tweet looks like.
If you don't take risks, you'll always have regret. #justdoit— Nike (@Nike) June 9, 2014
To embed a Tweet on your website or blog:
A Podcast is a digital audio file made available on the Internet for downloading to a computer or portable media player, typically available as a series, new installments of which can be received by subscribers automatically.
According to Google Analytics, the average website visitor stays only for two minutes and seven seconds. However, according to Stitcher, the average podcast listener stays for 22 minutes, which is almost 11X the time a user will spend on your website.
The more time a customer or prospect listens to you speak and teach about your industry trends, you’re establishing yourself as a thought-leader. Likewise, the more time your audience spends with your content, the more authority you have.
Here is an example of how podcasts can be embedded in your website or blog post
Here are some of the tools you can use to create your next podcast:
SlideShare is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million page views, it is amongst the most visited 200 websites in the world.
SlideShare has also been referred to as “the world’s largest professional content sharing community.” SlideShare presentations are great as they are sharable over social media and embedded into your website or blog post.
Here is an example of an embedded SlideShare:
Now It’s time to experiment with these 7 different types of content and implement them into your next campaign and blog posts. You have to experiment and test to figure out the best types of content that work in your industry and fit your buyer personas.
I hope you find this information useful and helpful. I would love to hear from you. Also, don't forget to share your content on your social media platforms.
My name is Izzy and I am a co-founder of CRM Toolbox, an award-winning HubSpot Solutions Partner. I lead our team of consultants who provide professional guidance to help businesses implement the HubSpot CRM platform migrate, integrate their tech stack to HubSpot to create a seamless environment for sales reps to use. There is nothing I love more than solving the challenges that come up when someone wants to migrate an old system or integrate their tech stack with HubSpot - it's like a puzzle!
The best information about inbound marketing, sales, guides and migrations.