The expansion of a small business relies on several factors. One of them is an effective and focused marketing strategy aligned with an informed and engaged sales team, nurturing potential customers ...
“Show me the ROI!” seems to be a current phrase that summarizes what global markets demand of marketing strategies. However, it wasn’t easy ...
We realize that perhaps you have an excellent idea for a business with the will and potential to succeed. You’ve marketed it, but in its ...
“Hey! We have a lot of new leads this week!” Chris - an enthusiastic sales manager at a Saas company - could easily say if his company uses ...
Concrete evidence of - ROI - is probably the best achievement Inbound Marketing has provided companies in the global market with. Nearly a ...
86% of people skip commercials on television. 91% delete email newsletters. 44% of mass emails aren’t opened. Either by saturation, ...
Attraction, integration, automation. These are the main competitive advantages that make Inbound Marketing the most effective digital ...
Usually, sales and marketing teams lack alignment. That is, they tend not to work side by side or under the same goals.
“I want it perfect, I want it cheap, and I wanted it yesterday.” Product managers, marketing, and sales teams are usually exposed to this ...
More focus on conversion, mobile-based solutions, interactive content, and relationship marketing are some major lead generation trends ...
Today’s digital marketing trends are highly competitive and challenging. Customers want unique market perspectives, are highly segmented, ...
Software companies often offer sophisticated products with short sales cycles, using technical jargon and reviewing their offers day-by-day ...
According to the 2016 B2B Content Marketing Benchmarks, Budgets, and Trends Report, lead generation is the number one concern for most ...
Videos are everywhere nowadays. You can be surfing Facebook and find that over half of your newsfeed are videos. Instagram videos are ...
As a business owner or a marketer, we are all trying to sell something - be it a product or a service. What this means is that there are ...
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